Augmented and Virtual reality in Cosmetics

 As we know in the ongoing situation of COVID-19 people are afraid of going out and shopping, so to retain these customers companies should develop apps which would help customers try products as well as provide a way to buy products through that app itself. In the era of smart phones and latest technologies various innovations have happened in cosmetics industry. These technology are in demand due to interactive and attention seeking effects. Many companies in cosmetic industry have implemented Augmented and Virtual reality. Modiface, Sephora, YouCam makeup, Perfect Corp, Wanna nails and style my hair pro by L’Oréal are some apps which provide us features of augmented and virtual reality. These apps have helped users and reduced their shopping burden. These apps allow the user to try product without even touching their skin, it changes the way customers look in images and gives them a complete different look. These apps also provide makeup tutorials and also give skin consultation. Those days are gone when we use to visit stores to buy products, smartphones have now made it simple to shop from home, as these AR /VR apps provide us not only various types of products but also gives us a flawless looks that we desire of. It provides us touch less service that to sitting at home. These apps have reduced our shopping burden as it allows us to try products and give us a view as to which product looks good on us and then we can think of only buying that particular product. It also gives us suggestions as which product looks good on us and suggests us to buy that. In short these apps have changes the way consumers shop the cosmetics and has provided them a safe way of buying these products. It is now providing a touch less service to its users even sitting at home. 

ADVANTAGES OF AUGMENTED REALITY AND VIRTUAL REALITY IN COSMETICS

1.     Flawless Look – For users who are unskilled in makeup application, these apps just click a 3D image of our face, so we can try various products on that 3D image of ours. So Panasonic has also introduced a future mirror which allows users to not only apply makeup virtually, but the mirror also detects facial flaws of the users. The mirror also recommends treatment for these facial flaws. So we get a image of ours without applying any makeup on our face. Here we get a flawless look through these apps.

2.     Beauty from home – Due to the ongoing pandemic of COVID-19 users are now looking for online home treatments. The beauty brands are also renovating them and providing online offering e-consultation services and many more chats and AR/ VR technology as many users are taking beauty advices through home. Global data says that 56% of the users are spending more time reading of reading of products reviews and trends through online mode. So these AR/VR apps help the users to try products at home and then place an online order of it, even without stepping out of home.

3.     Touch less services – In the present situation people think that trying products online or through these apps and then place an order of them will help them maintain hygiene and cleanliness as they need not step out and try product online which are already tried by others. So this AR/VR technology would help users have a touch less services.